About the name
Try to sound the word without its vowels.
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Bone and gristle.
Consonants are struck things: the forged steel of capital, the cooled iron of technology, the welded seam of a product, a deck, an idea. Material. Necessary. Not yet speech.
The vowel is the breath the bellows draw — clarity, ethics, vision, voice, leadership. Structure. The architecture. What the material cannot make for itself.
Five of them.
The whole audible round of it.
We teach the breath. Scaffolding, however tall, is what you take down once the building stands.
AEIOU — the vowels of entrepreneurship